The Importance of Open Communication to Enhance Personnel and Team Performance Towards Service Excellence
Dunex Sunter, July 20, 2024 – Effective communication strengthens team collaboration, boosts productivity, and shapes a positive company image. With good communication skills, the risk of miscommunication can be reduced, preventing misunderstandings and business losses. Moreover, good communication fosters employee enthusiasm and motivation, which are crucial for building confidence and positive relationships within the team.
In terms of Service Excellence, effective communication ensures that services align with Standard Operating Procedure, meet customer expectations, enhance satisfaction, and strengthen 
’s reputation. Thus, open communication supports 's vision and mission and contributes to long-term success and growth.
Tjung Siat Fha, General Manager of , stated, “This seminar is conducted to ensure that all employees become more communicative and informative because operates in the logistics service sector where communication is crucial to our service in creating Service Excellence.”
He added, “The goal is for employees to be more creative in developing themselves, especially in communication and providing the best service. This is so that remains the most sought-after and trusted logistics company throughout Indonesia.”
Communication training for employees not only enhances their ability to interact with colleagues, customers, and business partners but also strengthens the company’s image. Good communication skills build a solid foundation for teamwork, problem-solving, and wise decision-making. This training also helps employees understand the company’s goals and vision, enabling them to overcome challenges, adapt to changes, and achieve objectives more efficiently. Without training, employees will face difficulties in communicating effectively, both verbally and in writing.
Miscommunication can lead to various issues, including misunderstandings, suboptimal performance, disorganized business processes, and loss of trust. To address this, it is important to use clear communication techniques, be good listeners, and enhance electronic communication skills. Employees must convey information clearly and comprehensively and avoid making assumptions. Considering that operates in the logistics sector, miscommunication can have significant impacts, such as decreased employee performance, damaged company image, and loss of customer partnerships. Effective communication training can prevent all of this and ensure smooth company operations.
